ORTENSIA
REBRANDING

ORTENSIA IS A LUXURY MULTI-BRAND BOUTIQUE BASED IN DOHA, QATAR, THAT EVOKES A FEMININE UNIVERSE WITH A UNIQUE CURATION AND PASSION WITH A SINGLE DESIRE: TO SERVE THE MODERN WOMAN.

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REGARDING ORTENSIA'S VISUAL IDENTITY, THE BEAUTY LIES IN SIMPLICITY, HOWEVER, BEFORE OUR INTERVENTION WE IDENTIFIED AN ABSENCE OF EMOTION AND A BRAND IMAGE THAT WE FELT WE NEEDES TO MAKE SOME CHANGES AND ENHANCEMENTS. 

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OUR STUDIO REFRESHED THE BRAND IMAGE WITH A VERY SIMILAR LOGO TO THE PREVIOUS ONE, BUT MORE STYLISH. WE ALSO MIXED MONOCHROME WITH NEUTRAL PASTEL TONES.

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ASMA AND MAHAS - ORTENSIA CO-FOUNDERS - ASKED US TO THINK ABOUT A BRANDED GIFT TO GO ALONG WITH ALL ORDERS, WHICH WE BELIEVE WILL REMAIN IN EMOTIONAL MEMORY FOR SOME TIME: A BRANDED BOTANICAL SCENTED SACHET MADE IN PARTNERSHIP WITH A LOCAL PERFUMERY BRAND.